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13 TANG Livehouse | 拾叁唐 酒吧與演出場所
Branding Design 2021 | 品牌形象設計 2021
Hoi Zyu, Canton | 廣州,海珠

拾叁唐 是一間依傍在廣州珠江邊上的酒吧與演出場所。 這次的標誌設計不僅用了廣州本土書法家的草書字,還加上較有中式雕刻意味的 Trattatello 作為英文字搭配。

除了字型本身筆畫修改之外,在編排上,考慮到草書本身重心不穩,每一個字的重心都非常飄忽,沒有辦法做成標誌。我們以字的重心作修改編排,使她既配合黃金比例的行雲流水之草書,重新設計的三角形重心加上半竪排的結構又不失其可讀性。

而英文字方面,選擇較有雕刻字意味的 Trattatello 字體,並且在 U 字 及 A 字做出變化。參考各地舊式海關大樓及政府部門,字母 U 在以往雕刻體上並不存在,匠人均用字母 V 代替(如圖2)。


13 TANG Livehouse, located along the Pearl River in Guangzhou, is a fusion of a bar and performance venue featuring an innovative branding design. The project combines traditional Chinese calligraphy with the western Trattatello font to create a unique and captivating logo. The fluidity of calligraphy strokes is balanced by a triangular layout, ensuring readability without compromising the essence of the art form. Trattatello's distinct engraving style complements the Chinese characters, with custom modifications to the letters U and A. This cutting-edge graphic design has propelled 13 TANG Livehouse to the top three livehouse rankings in the Greater Bay Area.



#广州第一Livehouse 使用新 logo 開業以來長期佔據大灣區 livehouse 排行榜top 1。

























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