13 TANG Livehouse
Branding Design 2021
Canton(Guangzou) & more than 20 locations in China & Kuala Lumpur, Malaysia
Branding Design 2021
Canton(Guangzou) & more than 20 locations in China & Kuala Lumpur, Malaysia
拾叁唐 Livehouse 演出與酒吧
首店品牌設計 2023
廣州（太古倉首店）及 超過20家分店 在 中國 與 馬來西亞吉隆坡
首店品牌設計 2023
廣州（太古倉首店）及 超過20家分店 在 中國 與 馬來西亞吉隆坡
The traditional cursive script's center of gravity can often be perceived as unstable, with each character bearing an ephemeral weight. To address this, the logo's design shifted and balanced these centers of gravity, introducing a triangular foundation coupled with a semi-vertical structure.
For the English representation, the Trattatello font was chosen for its carved essence, reminiscent of traditional Chinese engravings. To further establish the connection between traditional craftsmanship and contemporary design, modifications were made to the letters 'U' and 'A'. Historically, engraved scripts often replaced the letter 'U' with 'V', a nod to practices in old customs houses and government emblems.
In essence, 13 TANG Livehouse's logo is a harmonious blend of typography and design, where age-old traditions meet modern sensibilities.
除了字型本身筆畫修改之外，在編排上，考慮到草書本身重心不穩，每一個字的重心都非常飄忽，沒有辦法做成標誌。我們以字的重心作修改編排，使她既配合黃金比例的行雲流水之草書，重新設計的三角形重心加上半竪排的結構又不失其可讀性。
而英文字方面，選擇較有雕刻字意味的 Trattatello 字體，並且在 U 字 及 A 字做出變化。參考各地舊式海關大樓及政府部門，字母 U 在以往雕刻體上並不存在，匠人均用字母 V 代替（如圖2）。