CANTON SUGAR FACTORY
Branding 2022
Sai Kwan & Wong Po, Canton
Award: Asia-Pacific Design #19 - 2023
粵糖廠
品牌設計 2022
廣州，黃埔 與 西關
獎項：第十九屆亞太設計年鑑 - 2023





The Canton Sugar Factory branding project showcases a unique blend of traditional and modern graphic design elements. Set in the vibrant creative district of Wong Po, Canton, this factory-themed dessert cafe features whimsical interior design elements, reminiscent of the classic Charlie and the Chocolate Factory. Combining fun, vintage typography and striking red-gold color palettes, the branding captures the essence of a retro amusement park experience. The use of Beiwei calligraphy for the Chinese text adds a touch of local tradition, while the primary focus remains on the English branding, creating an engaging and memorable visual identity for the Canton Sugar Factory.

 
Canton Sugar Factory 是一間位於廣州黃埔的工廠式糖水主題早午餐店，位置較大之餘亦位於較新的文創區，因此直接稱為「糖廠」再合適不過。

Charlie and the Chocolate Factory》遊樂場意味的感覺，配合有趣的室內設計，如遊樂場必備的「哈哈鏡」等的元素，令顧客流連忘返。

品牌方面一反常態，雖然中文方面使用了省港澳地區傳統的北魏書法，但品牌卻以英文作為主導。粗線條的復古字體以及復古紅金的配色帶給顧客一個去復古遊樂園的體驗。







Copyright © iDDC. Design All Rights Reserved

MEL / SYD  
HKG / CAN