Mark


Calemona 芳蘭茶室
Branding Design 2024 | 品牌設計 2024
Shenzhen, China | 中國,深圳

Welcome to CALEMONA, where tradition and modernity converge to create a dining experience that is both timeless and innovative. Since its inception in 1928, CALEMONA has stood as a beacon of cultural heritage, skillfully weaving the rich tapestry of traditional aesthetics with contemporary elements. This brand embodies more than just a name; it represents a profound respect for history fused with a dynamic vision for the future.

Our branding strategy revolves around the core concept of "Elegant Tradition Redefined." The design elements, from the striking golden signage that illuminates our entrance to the meticulously crafted interiors, reflect a blend of classic and modern influences. The logo itself incorporates traditional Asian calligraphy with sleek, modern typography, symbolizing the seamless integration of old and new.

As guests step into CALEMONA, they are greeted by an ambiance that speaks to both comfort and sophistication. The interior design utilizes warm tones and rich textures, creating an inviting space that complements the exquisite culinary offerings. Every touchpoint of the brand, from the menu design to the staff uniforms, has been carefully curated to enhance the overall experience, ensuring that each visit is memorable.

CALEMONA's branding extends beyond visual aesthetics to embody the essence of hospitality. It is an invitation to indulge in a culinary journey that honors the past while embracing the innovation of the present. Through our branding, we commit to delivering an exceptional experience that resonates with both the heritage enthusiasts and the modern epicureans.

Join us at CALEMONA, where every meal is a celebration of history, art, and transformation.












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Mark