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GALOK Pan-Asian Bar & Restaurant | GALOK · 泛亞洲 酒吧 與 餐廳
Branding Design 2022 | 品牌形象設計 2022
Windsor, Victoria, Australia | 澳洲,維多利亞州,墨爾本



GALOK 餐廳,酒吧 與 蒸餾所,位於墨爾 本的溫莎區,是一個同時擁有維多利亞連排 建築與現代中密度住宅,並以大量復古商店 以及特色酒吧著名的區域。

品牌主視覺以水泥,霓虹紅帶出。另外,用 Futra 字體帶出幹練的風格,字體中專門修 正的尖角令字更有性格,搭配霓虹燈填滿的 字更令其在繁忙的街道鶴立雞群。

在副視覺方面,貫徹紅灰之餘,品牌下的餐 廳,酒吧 與 蒸餾所 三個主要的範疇亦能完 美融合。從店外延伸到店內,「紅」即代表 了品牌,從菜單,到每一個細小的指示牌。 即使不需要標明標誌,只需要一個小紅點, 顧客即心領神會,同時亦在顧客內心留下難 以忘記的印象。


GALOK Restaurant, bar, & distillery located in Windsor, which is famous for a large number of retro shops and bars.

The main visual of the brand is brought out by concrete grey and neon red. In addition, the Futura font with modified sharp corners makes the letters more character. When it is filled with neon lights, it really helps GALOK stand out in the busy streets.

In terms of secondary visual elements, with red and gray, the three main catego- ries of restaurant, bar, and distillery under the brand can also be perfectly integrated. Extending from the outside to the inside of the shop, "red" represents the brand, from the menu to every tiny sign. Even if there is no logo, only a small red object, the customer could not only understand it, but also leaves an unforgettable impression in their heart.













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