Mr. Point Dim Sum
Branding Design 20162F GOGO Mall, Higher Education Centre, Canton.
Mr. Point Dim Sum, a contemporary Cantonese restaurant in Guangzhou's University City, offers a fresh take on traditional dim sum flavors. The name reflects the Chinese concept of "touching the heart" through food. The brand's logo incorporates unique calligraphy from the Guangdong, Hong Kong, and Macau regions, influenced by the traditional Beiyuan Regular Script, while integrating modern typography. Embracing the aesthetic of the bilingual era, the bold Futura font complements the Chinese characters. The design features traditional bamboo-steamer patterns and circular shapes, using gold, white, and black as the primary color palette.
Gold Award in Indigo Award 2018 (Tokyo)
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Branding Design 20162F GOGO Mall, Higher Education Centre, Canton.
Mr. Point Dim Sum, a contemporary Cantonese restaurant in Guangzhou's University City, offers a fresh take on traditional dim sum flavors. The name reflects the Chinese concept of "touching the heart" through food. The brand's logo incorporates unique calligraphy from the Guangdong, Hong Kong, and Macau regions, influenced by the traditional Beiyuan Regular Script, while integrating modern typography. Embracing the aesthetic of the bilingual era, the bold Futura font complements the Chinese characters. The design features traditional bamboo-steamer patterns and circular shapes, using gold, white, and black as the primary color palette.
Gold Award in Indigo Award 2018 (Tokyo)
點先生·茶樓
品牌形象設計 2016
廣州 大學城 GOGO MALL 2F
點先生是位於廣州大學城的新式茶樓。店家的宗旨是，以現代的方式帶出傳統風味。點心，字面上，既是食物的名字，又有觸動心靈之意。取其點字，與本店不謀而合。標誌中的中文字受到省港澳地區獨有的書法，傳統北魏楷書影響，又作了現代字體的修正。受舊時代雙語環境的美學影響，英文用粗的 Futura 搭配中文字。在周邊元素中用到傳統蒸籠的竹葉編織圖案與蒸籠本身的圓形結合，以金色、白和黑作主色調。
摩登世界中透露舊時代的細節，就如年輕一代延續著優雅傳統般美妙。
本項目獲得：Indigo Award 2018 金獎 (東京)
品牌形象設計 2016
廣州 大學城 GOGO MALL 2F
點先生是位於廣州大學城的新式茶樓。店家的宗旨是，以現代的方式帶出傳統風味。點心，字面上，既是食物的名字，又有觸動心靈之意。取其點字，與本店不謀而合。標誌中的中文字受到省港澳地區獨有的書法，傳統北魏楷書影響，又作了現代字體的修正。受舊時代雙語環境的美學影響，英文用粗的 Futura 搭配中文字。在周邊元素中用到傳統蒸籠的竹葉編織圖案與蒸籠本身的圓形結合，以金色、白和黑作主色調。
摩登世界中透露舊時代的細節，就如年輕一代延續著優雅傳統般美妙。
本項目獲得：Indigo Award 2018 金獎 (東京)
