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The ONE Shatin Restaurant | 沙田一
Branding Design 2018 | 品牌形象設計 2018
Sha Tin, Hong Kong | 香港,沙田


說到香港的美食少不免有燒臘一席,而要在眾多高級食府和大排檔之間突圍而出,無論是食物質量或是餐廳的環境,都必不可少要下一番工夫;沙田一專門店從硬件細節到品牌視覺的設計,營造出一個雖則是臨街商鋪卻有其自身獨立空間的就餐環境,餐廳形象亦著重在識別功能與記憶點上,加上餐廳內設有自家工場,出品上乘,自開業以來每日都座無虛席。

自古所謂「金招牌」,便是靠上乘出品,顧客自然留底深刻印象的種傳統印象。又講到所謂「今時今日」,上乘出品之餘亦需要高品質包裝才能突圍而出。我們探訪深厚功力的師傅以及店家的性格,無不透露剛強,俐落的氣息。要將這樣的氣息透露給顧客的內心,我們選用了黑,白,白金,金這樣的色系,配搭金屬/原木材料,「中式極簡」的設計理念,以及揚名世界香港獨有的北魏真書,作為設計基礎。

半個世紀的堅持,一種味道。


The ONE Shatin Restaurant in Hong Kong showcases an exemplary graphic design project that masterfully combines branding, visual identity, and environmental design to create an unforgettable dining experience. The design team focused on key elements such as color scheme, materials, and typography to convey a strong, sleek atmosphere. Utilizing a modern "Chinese minimalism" approach, the project seamlessly blends black, white, gold, and platinum tones with metal and wood textures. Unique to Hong Kong, the distinctive Beiwei Zhen script is featured, reflecting the restaurant's rich heritage and commitment to quality. This well-crafted design elevates the ONE Shatin Restaurant, making it stand out among competitors and leaving a lasting impression on patrons.











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