Timmie Sweetie | 甜甜同學
Branding Design 2021 | 品牌形象設計 2021
Foshan, China | 中國 佛山
Branding Design 2021 | 品牌形象設計 2021
Foshan, China | 中國 佛山
甜甜同學 是一個以大範圍覆蓋作為目標的連鎖零食品牌。 品牌以「甜」，「鄰家女孩」，作為核心。其英文名字經仔細考慮後採用了”Timmie Sweetie”，Timmie 除了是與甜發音較相似之外，更是一個希臘神話中神聖女性的名字； Sweetie 這個專門形容鄰家女孩的字更當仁不讓。
在logo設計方面，採用較扁平，粗筆畫的設計凸顯其品牌理念。首先，在疊字上採用了「々」作為重複字的符號，既避免重複，又可增加顧客認知度。而在「學」字方面，參考了各種有關「學」字的傳統異體漢字，不拘泥於上面三點的部分，而融入了字母「W」，「W」是英文sweet的重要輔音字母，令整件事更貼近了解品牌理念。
Timmie Sweetie is a widely-targeted chain snack brand from Foshan, China, centered around sweetness and a girl-next-door vibe. The branding design project focused on creating a unique logo that embodied the brand's core values. With a flat, bold brushstroke design, the logo utilized a repetition symbol for increased customer recognition. The character "学" was artistically modified, incorporating the letter "W," a key consonant in the English word "sweet," to enhance the brand's message. This clever graphic design solution seamlessly bridges the Chinese and English brand concepts.
Timmie Sweetie is a widely-targeted chain snack brand from Foshan, China, centered around sweetness and a girl-next-door vibe. The branding design project focused on creating a unique logo that embodied the brand's core values. With a flat, bold brushstroke design, the logo utilized a repetition symbol for increased customer recognition. The character "学" was artistically modified, incorporating the letter "W," a key consonant in the English word "sweet," to enhance the brand's message. This clever graphic design solution seamlessly bridges the Chinese and English brand concepts.
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