![](https://freight.cargo.site/t/original/i/a1735d8df1a93fa719e9dc6bf326cf87c6aff864dd3e280a716e8cadc7e673ec/FY-PDF-04.jpg)
YINGFA Queen Bee Royal Jelly Essence | 英發 蜂王乳精
Brand Redesign & Packaging Design 2021 | 品牌形象重塑 與 2021
Kaohsiung, Taiwan | 台灣,高雄
這次的包裝,為了拋棄其「藥品感」,以「Luxury Organic Product」(稍奢華的有機產品),傳統但不古板,作為定位來設計。
首先是 「英發 蜂王乳精」 的文字 標識。其安排按照中式傳統豎排作 基準,添加英文標識,加上細微調教的弧度以及絕對的對稱安排。
在中英的標識下均作修改「翅膀狀」, 其意義不僅使文字更為生動,亦帶有蜜蜂翅膀之含義。此舉更令日後 「英發」 及 「YING FA」可以單獨 作為品牌標識之用途。
The YINGFA Queen Bee Royal Jelly Essence project showcases a stunning brand redesign and innovative packaging design in 2021. Based in Kaohsiung, Taiwan, this graphic design masterpiece breathes new life into the product by discarding its pharmaceutical image and embracing a luxurious organic positioning. The typography balances traditional Chinese vertical arrangement with English branding, exhibiting subtle curvature and perfect symmetry. The redesigned logos feature wing-like shapes, adding dynamism and reflecting the essence of a bee's wings. This allows both "YINGFA" and "英發" to be used as standalone brand identifiers, exemplifying the power of creative graphic design.
Brand Redesign & Packaging Design 2021 | 品牌形象重塑 與 2021
Kaohsiung, Taiwan | 台灣,高雄
這次的包裝,為了拋棄其「藥品感」,以「Luxury Organic Product」(稍奢華的有機產品),傳統但不古板,作為定位來設計。
首先是 「英發 蜂王乳精」 的文字 標識。其安排按照中式傳統豎排作 基準,添加英文標識,加上細微調教的弧度以及絕對的對稱安排。
在中英的標識下均作修改「翅膀狀」, 其意義不僅使文字更為生動,亦帶有蜜蜂翅膀之含義。此舉更令日後 「英發」 及 「YING FA」可以單獨 作為品牌標識之用途。
The YINGFA Queen Bee Royal Jelly Essence project showcases a stunning brand redesign and innovative packaging design in 2021. Based in Kaohsiung, Taiwan, this graphic design masterpiece breathes new life into the product by discarding its pharmaceutical image and embracing a luxurious organic positioning. The typography balances traditional Chinese vertical arrangement with English branding, exhibiting subtle curvature and perfect symmetry. The redesigned logos feature wing-like shapes, adding dynamism and reflecting the essence of a bee's wings. This allows both "YINGFA" and "英發" to be used as standalone brand identifiers, exemplifying the power of creative graphic design.
![](https://freight.cargo.site/t/original/i/ff8c00e6eb4c4bc8392f9cc46cef3d2bbb07ffd1f9954a376693b60e751012c0/FY-PDF-05.jpg)
![](https://freight.cargo.site/t/original/i/12a0015fd41e1badb52bc29f398bd90831e3e946e32dd2ae40ea1e13d97426a6/FY-PDF-03.jpg)
![](https://freight.cargo.site/t/original/i/579b6cf0ce360db390e6d0590273cfdf54ec0ce8c65dcbc67b90a239ae41b718/FY-PDF-12.jpg)
![](https://freight.cargo.site/t/original/i/c723f3b4c442ca7acb82fccd8719829a6cfc5440cbbb68fcbddb27c02c036dc5/FY-PDF-13.jpg)
![](https://freight.cargo.site/t/original/i/713429fe1eac7e69f21decc34f681933e3d0920a891a2f1e14c524fe848a84c8/YF-BEHANCE-01.jpg)
![](https://freight.cargo.site/t/original/i/ce4738669ee0950877c0cd5c7e008ea008da2a88ea3d404a4438e1df864cb3ec/YF-BEHANCE-02.jpg)