APF. KAFE

Pop-up Store of APF. KAFE in UABB 2017
Shenzhen, China

Runner-up of the A’ Design Award




This is the redesigned visual system for APF.KAFE's pop-up store, participating in the BI-CITY BIENNALE OF URBANISMARCHITECTURE. In order to better integrate into the exhibition's theme, "Urban Symbiosis," we decided to incorporate "three-dimensional Grid" elements into this system update. This not only retains the basic shapes but also combines visual effects to display "Mosaic" – a mosaic art form using small stones, shells, ceramic tiles, glass, and other colorful inserts as materials. The distinctive packaging aligns with the extremely high-density populated environment of the exhibition location – "Urban Village" in Nantou, Shenzhen. The independent grid shares similarities with the inclusiveness displayed by the narrow and limited "Urban Village."

Simultaneously, it aligns with the lifestyle concept and social pattern that APF.KAFE aims to establish. A complete and independent system, a diverse and individual "Urban Village," this redesign fully integrates the conservation and development program of public space reconstruction and boundary remodelling.

this project sits at the intersection of branding, spatial design, and cultural placemaking. The identity system draws on Cantonese vernacular architecture — specifically the green-and-white mosaic tiles found on old Guangdong shopfronts — reinterpreted through a modular, three-dimensional grid language.

This pop-up branding project reflects iDDC.'s broader design philosophy: using graphic and spatial systems to translate complex urban and cultural narratives — in this case, the density, adaptability, and community fabric of Shenzhen's "urban villages" (城中村) — into a coherent commercial and architectural identity. The work was recognised as a Runner-up at the A' Design Award, and exhibited as part of the 2017 Bi-City Biennale of Urbanism\Architecture (UABB), one of the most significant platforms for architecture and urbanism discourse in the Asia-Pacific region.

Runner-up of the A’ Design Award

 
廣州的 APF. KAFE 咖啡店，著名於使用來自世界各地優質材料，如澳洲咖啡豆及日本抹茶。另一邊，UABB 深港雙城展 今年的主題是城市共生，其中城中村最近又是個莫大又複雜的議題。這次 Pop-up 店的視覺設計，我們從主題中提取出廣東舊式綠白型街磚，融合高密集樓宇的一屋一格樣式。最終採用立體方格式的元素來將 APF.KAFE 和 UABB 二者融為一體。

這個專案體現了品牌識別、空間設計與文化場域營造三者的交會。設計系統取材自廣東舊式街屋常見的綠白馬賽克磚紋，透過模組化的立體方格語彙重新詮釋。

這個快閃店品牌項目反映了 iDDC. 一貫的設計哲學——運用平面與空間系統，將複雜的城市與文化敘事轉譯為連貫一致的商業與建築識別語言，此次呈現的正是深圳「城中村」特有的高密度、適應力與社區紋理。本作品曾獲 A' Design Award 亞軍殊榮，並於 2017 年深港城市\建築雙城雙年展（UABB）中展出——這是亞太地區建築與城市規劃領域最具影響力的展會平台之一。


* Pop-up on Bi-City Biennale of UrbanismArchitecture (Hong Kong / Shenzhen, China)
* 深港城市建築雙城雙年展 2017 期間限定店／快閃店

IG: https://www.instagram.com/apf.kafeAdd: A4, Wanli Industrial Zone, Nanshan, Shenzhen址：深圳 南山 南頭古城 萬力工業區 A4





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