Artspire Home
Creative Directon Since 2022South Yarra, Melbourne, VIC
Artspire Home - Modern Furniture, Inspired by Art
We took charge of Artspire Home’s brand from the ground up, shaping both its visual identity and strategic direction. Inspired by the belief that furniture should be an extension of one’s personality and artistic expression, we developed a brand that fuses modern aesthetics with timeless artistic influence.
From naming and logo creation to typography, tone of voice, and packaging, every detail was thoughtfully crafted to reflect thr brand’s philosophy: “Inspired by Art” we curated a visual style that balances minimalism with warmth - combining clean lines, neutral tones, and artistic accents to create an elegant, aspirational feel.
Beyond the design, we led all aspects of brand management, including website design, product storytelling, customer experience, digital marketing, and social media. We ensured that every customer touchpoint - from the online store to our packaging - embodied the brand's commitment to beauty, quality, and individuality.
By aligning design and strategy, we built Artspire Home into more than a furniture store - it’s a creative lifestyle brand that brings artistic inspiration into everyday living.