Artspire Home
Brand Identity & Creative Direction, Since 2022South Yarra, Melbourne, VIC
St Kilda, Melbourne, VIC
Artspire Home - Modern Furniture, Inspired by Art
We took charge of Artspire Home’s brand from the ground up, shaping both its visual identity and strategic direction. Inspired by the belief that furniture should be an extension of one’s personality and artistic expression, we developed a brand that fuses modern aesthetics with timeless artistic influence.
From naming and logo creation to typography, tone of voice, and packaging, every detail was thoughtfully crafted to reflect the brand’s philosophy: “Inspired by Art”, we curated a visual style that balances minimalism with warmth - combining clean lines, neutral tones, and artistic accents to create an elegant, aspirational feel.
Beyond the design, we led all aspects of brand management, including website design, product storytelling, customer experience, digital marketing, and social media. We ensured that every customer touchpoint - from the online store to our packaging - embodied the brand's commitment to beauty, quality, and individuality.
By aligning design and strategy, we built Artspire Home into more than a furniture store - it’s a creative lifestyle brand that brings artistic inspiration into everyday living.
Artspire Home - 品牌設計故事
從品牌形成之前，由零開始，我們作為股東與合夥人一起創立並發展 Artspire 系列品牌。作為墨爾本本土中高端家具品牌，我們將英文字 藝術 Art 與 靈感 Inspire 結合為一個新的詞：Artspire。
Artspire 單字一出，即精準地找到了它的客戶群體，並錨定了其品牌定位。除了極簡易紀之外，創辦人 Jon 在首店的區域 South Yarra 居住了超過五年，即刻令人想起往北望去一片有歷史感的底層房屋，突然有教堂的尖端出現的獨特城市天際線。剛巧即與 Artspire 品牌理念不謀而合，取自本地的尖端作為 logo，再合適不過。
品牌在進行之際，我們亦創建了頗成功的 Shopify 網店，宣傳冊等印刷品，一系列包裝，線上營銷，社交平台廣告，以及一套完善的品牌形象。
在 2026，逐步擴張之際，我們開設了在 St Kilda 的店面，全新的店舖設計帶出品牌新一個階段。