G.O.D. x iDDC — Cha Chaan Teng: A Visual Archive
Collaboration / Illustration / Pattern & Product Design 2026G.O.D. (Goods of Desire), Hong Kong
G.O.D. x iDDC — 茶餐廳視覺誌
品牌聯名／插畫／圖案及產品設計 2026G.O.D. 住好啲（香港）
For Hongkongers, the cha chaan teng is more than a place to eat. It is where the city starts its morning, catches its breath at lunch and lingers over afternoon tea. In collaboration with G.O.D. (Goods of Desire), Hong Kong's quintessential heritage design and lifestyle brand founded in 1996, iDDC created a print collection that captures this everyday institution and turns it into objects for everyday life.
Design Concept
G.O.D., a play on 住好啲 ("to live better" in Cantonese), has spent decades transforming ordinary Hong Kong subjects into extraordinary objects. Our brief was to do the same for the cha chaan teng. Rather than illustrate a single café, we compiled a visual archive of the cha chaan teng — the signs, tiles, menus and dishes that every Hongkonger recognises instantly, layered together as they crowd a real street corner. The collection pays tribute to 街角舊影，不散人情: old street-corner scenes, and the human warmth that never fades.
Design Language
Signage as Typography
Hand-painted shop signs drive the composition: 茶餐廳, 冰室, 港飲港食 and 經典推介 "Classic Recommendation". Their bold, calligraphic characters carry the voice of old Hong Kong signwriting into a contemporary layout.
The Emblem
At the centre sits an ornate chain-framed medallion reading 香港 · 掂, Cantonese slang for "all good". It acts as the collection's crest — confident, playful and unmistakably local.
Tiles and Neon
Diamond mosaic tiles echo classic café walls, while marquee light bulbs and sunburst rays recall the neon signs of Hong Kong nights.
Iconic Comfort Food
Egg tarts, silky milk tea, pineapple buns, French toast, instant noodles with luncheon meat and fried egg, macaroni soup and baked pork chop are rendered in rich, painterly detail — the unofficial menu of Hong Kong.
Heritage Palette, Modern Finish
Cha chaan teng green, signage red and cream are set against a soft iridescent background, like neon reflected on a glass tabletop — nostalgia seen through a contemporary lens.
The Collection
Cha Chaan Teng Apron — 85 x 57 cm, polyester with cotton lining, adjustable strap and two deep pockets
Cha Chaan Teng Tea Towel — 70 x 50 cm, absorbent linen cotton
Cha Chaan Teng Coaster — 10 cm water-absorbent ceramic with non-slip cork back
Old and New at the Same Time
The collection reflects a belief shared by both studios: cultural heritage stays alive when it is part of daily life. Worn in the kitchen, hung by the sink or set under a cup of milk tea, each piece carries a small part of Hong Kong into homes around the world.
Available at G.O.D. stores and online: god.com.hk/collections/god-x-iddc
Client: G.O.D. (Goods of Desire), Hong Kong
Type: Collaboration / Illustration / Pattern & Product Design
Products: Apron, Tea Towel, Coaster
Services: Concept, Illustration, Typography, Print Design
Year: 2026
對香港人來說，茶餐廳不只是食飯的地方——它是城市的早晨、午間的喘息、下午茶的閒聊。iDDC 與 1996 年創立的香港經典生活品牌 G.O.D. 住好啲聯名，以茶餐廳為主題設計一系列印花產品，把這個日常地標化成日常用品。
設計概念
住好啲多年來把平凡的香港事物變成不平凡的設計，這次我們以同樣精神對待茶餐廳。我們沒有畫某一間店，而是為茶餐廳建立一份視覺檔案：招牌、紙皮石、餐牌與經典菜式，像真實街角一樣層層疊疊。整個系列，是向「街角舊影，不散人情」致敬。
設計語言
招牌即字體
茶餐廳、冰室、港飲港食、經典推介——手寫招牌字成為畫面主角，把舊香港的寫字師傅美學帶入當代構圖。
徽章
畫面中央的鎖鏈紋章寫著「香港・掂」，是整個系列的家徽，自信、抵死、地道。
紙皮石與霓虹
菱形紙皮石呼應茶餐廳牆身，燈泡招牌與放射線條重現香港夜色中的霓虹。
經典港式美食
蛋撻、香滑奶茶、菠蘿包、西多士、餐蛋麵、火腿通粉、焗豬扒——以細膩插畫呈現香港人的「非官方餐牌」。
懷舊色調，當代質感
茶餐廳綠、招牌紅、米白，配上柔和幻彩底色，彷彿霓虹倒映在玻璃枱面——用當代眼光看懷舊。
系列產品
茶餐廳圍裙 — 85 x 57 cm，聚酯纖維配棉質內襯，可調肩帶，兩個深口袋
茶餐廳茶巾 — 70 x 50 cm，吸水棉麻
茶餐廳杯墊 — 直徑 10 cm 吸水陶瓷，軟木防滑底
既舊亦新
文化要延續，就要走進日常生活。圍裙、茶巾、杯墊，在廚房、在枱面、在一杯奶茶之下，把一小片香港帶進世界各地的家。
G.O.D. 門市及網店有售：god.com.hk/collections/god-x-iddc
客戶：G.O.D. 住好啲（香港）
類型：品牌聯名／插畫／圖案及產品設計
產品：圍裙、茶巾、杯墊
服務：概念、插畫、字體、印刷設計
年份：2026