GALOK Pan-Asian Bar & Restaurant

Branding Design 2022-2024
Windsor, Melbourne, Victoria

GALOK · 泛亞洲 酒吧 與 餐廳

品牌形象設計 2022-2024
墨爾本，溫莎





GALOK Restaurant, Bar, and Distillery is located in Windsor, Melbourne. This area is known for its blend of Victorian-style terraced buildings and modern, upscale medium-density housing. It features a wealth of high-quality fashion, furniture, culture, vintage shops, and unique bars and nightclubs.

The main visual branding of GALOK utilizes cement and neon red elements. The use of Futra font adds a sleek style, with specially modified sharp angles giving the text more character. The neon-filled text stands out prominently on busy streets.

For the secondary visual aspects, the red and gray color scheme is consistently applied across the restaurant, bar, and distillery sections of the brand, ensuring a perfect blend. Extending from the exterior to the interior of the establishment, "red" represents the brand. From the menu to every small sign, even without a logo, a small red dot immediately signifies the brand to customers, leaving a memorable impression.

 
GALOK 餐廳，酒吧 與 蒸餾所，位於墨爾本的溫莎區，是一個同時擁有維多利亞式連排建築與現代高尚中高密度住宅，並以大量優質時尚，家具，文化，復古商店以及特色酒吧夜店著名的區域。

品牌主視覺以水泥，霓虹紅帶出。另外，用 Futura 字體帶出幹練的風格，字體中專門修 正的尖角令字更有性格，搭配霓虹燈填滿的 字更令其在繁忙的街道鶴立雞群。

在副視覺方面，貫徹紅灰之餘，品牌下的餐 廳，酒吧 與 蒸餾所 三個主要的範疇亦能完 美融合。從店外延伸到店內，「紅」即代表 了品牌，從菜單，到每一個細小的指示牌。 即使不需要標明標誌，只需要一個小紅點， 顧客即心領神會，同時亦在顧客內心留下難 以忘記的印象。

Website Design | 網頁設計
GALOK.COM.AU

Neon Signs design | 霓虹燈設計





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