La Baker
Branding Design 2022Functional Packaging and Narrative Experience Beyond pure aesthetics, the brand emphasizes high-leverage functional design through its portable packaging solutions and engaging visual storytelling. The custom-engineered Scone tray is specifically optimized for the fast-paced urban lifestyle, offering a seamless on-the-go consumption experience while perfectly highlighting the product's premium texture and quality. Simultaneously, the "CUPKIE" gift box utilizes whimsical hand-drawn scientist characters to transform a simple purchase into a narrative journey, significantly enhancing the brand's gifting value and creating a memorable unboxing experience that encourages natural social sharing.
除了純粹的美學展示，品牌更透過高槓桿的功能性包裝與敘事化設計，極大化用戶的產品體驗與市場傳播。專為司康設計的便攜托盤兼顧了都市快節奏下的使用場景與產品質感的完美展示，實現了極簡美學與高效實用的統一。而「CUPKIE」禮盒則利用趣味性的手繪科學家插圖賦予產品生命力，將單純的購買行為升級為具備故事感的拆箱過程，從而顯著提升了品牌的禮贈價值，並創造了利於二次傳播的消費體驗。