Runyao

Branding Design 2025
Hong Kong & Mainland China

潤曜

品牌設計 2025
香港 與 中國內地






潤曜的品牌標誌以中國傳統同心結為造型根基，由四個小寫字母「r」旋轉交錯構成。每個「r」由水滴與光線漸變組合而成——水滴象徵「潤」，如水潤物無聲，代表對患者的細緻關懷；光線從深至淺的漸變則寓意「曜」，象徵科技、希望與未來。四個字母相互扣合，形成愛心輪廓，傳遞醫療品牌的溫度與信賴。


品牌以 湖藍 與 陽光橙 為主色，兩者相輔相成——湖藍傳遞科技與專業的冷靜力量，陽光橙則帶來生命力與人情溫度，精準呼應「曜」與「潤」的雙重品牌核心。字標採用無襯線字體，筆畫轉角圓潤化處理，並以3°微傾斜賦予動勢；英文名「Runeon」融合「Rune」（古文字）與「eon」（永恆），音近潤曜，兼具國際辨識度與文化深度。

 
The Runeon logo is rooted in the form of the traditional Chinese concentric knot, constructed from four interlocking lowercase "r" letterforms. Each "r" is composed of a water-drop and a light gradient — the drop embodying "Run" (nourish), a quiet and sustaining care for patients; the gradient from deep to light embodying "Yao" (illuminate), symbolising technology, hope, and the future. Together the four forms resolve into a heart, expressing the warmth and trust at the core of the brand.

The brand palette pairs Lake Blue (#016FC0) with Sun Orange (#F89C33) — blue carrying the calm authority of science and expertise, orange bringing vitality and human warmth, together mirroring the dual essence of "Yao" and "Run". The logotype is set in a refined sans-serif with softened corners and a subtle 3° lean that introduces forward energy. The English name "Runeon" fuses "Rune" (ancient script) and "eon" (eternity) — phonetically close to the Chinese name while achieving international legibility and cultural resonance.








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