iDDC.
Brand Design & Architecture品牌設計 與 建築
Melbourne · Hong Kong 香港 · Canton 廣州
Est. 2015
We started in Canton(Guangzhou) in 2015 as a small team of brand designers. In 2016 we opened our Hong Kong studio, and in 2017 we arrived in Melbourne. As our clients grew, they asked us to design their spaces too. So interior designers, registered architects, registered landscape architects and an e-commerce team joined us along the way.
Today, our team spans brand and digital design, architecture, interiors and landscape. We are designers who understand Asia-Pacific cultures from the inside. Each of us works as an independent specialist, and all of us work together as one studio.
We believe good design is always timeless. So we define the brand first, test it against the market, then design the architecture and spaces that serve it. Forward-thinking today. Timeless tomorrow.
iDDC. 我們會把自己定義為一間品牌先行的建築工作室。每個項目，無論是商業還是個人，都有其代表的核心意義，即品牌。
2015 年，我們在廣州這個文化大熔爐以品牌設計團隊起步，2016年成立香港工作室，2017 年來到墨爾本。伴隨隨客戶的事業成長，於是我們新核心成員開始有室內設計師、註冊建築師、註冊景觀建築師與電商團隊。
今日，我們的團隊涵蓋品牌與數位設計、建築、室內與景觀。我們熟悉亞太文化，以品牌作為核心，在各地緊密協作，創造品牌與空間。
我們相信，好的設計永遠不會過時。我們先定義經品牌的核心內容，再圍繞其創作建築與空間。所謂 Forward-thinking，即事先考慮市場長遠發展，從源頭開始做正確的事，以永不過時作為目標創作。
Awards
2015 TEDx Antong Speech
2018 Gold Indigo Design Awards @ Tokyo
2019 Interview of our project Sha-Tin Buddies by Scoop, TVB
2022 iddccooffee & Office Opening in Canton
2022 iDDC Office Opening in Melbourne
2023 FABRIC LAB(Cowork w/ Reve Design SLIVER on Better Future Design Award.
2023 Collected by Asia-Pacific Design (APD) Collection
2023 Design for HKTV 95 Anniversary Event
2024 Our Founder got iF Design Award on Landscape Architecture
2015 TEDx Antong 演講
2018 金獎 Indigo Design Awards 在 東京
2019 項目 沙田友 冰室 受 翡翠台 東張西望 訪問
2022 廣州辦公室 與 iddccooffee 開業
2022 墨爾本 iDDC. 實體辦公室 開業
2023 與 Reve Design 合作，取得 Better Future 設計獎 銀獎
2023 被收錄在：19屆亞太設計年鑑(APD)
2023 為 HKTV 香港電台 95週年紀念活動 設計
2024 創始人獲得 iF Design Award(景觀建築領域)
Partners
Co-founder, Director / Creative Director of the Australia Office
Founded iDDC. with Yatta in Guangzhou in 2015 and now leads the studio's Australian practice from Melbourne. Trained as a landscape architect at the University of Melbourne (Master of Landscape Architecture), he believes every building, garden and space should begin with a clear brand idea. That belief is the thinking behind iDDC.'s Brand-led Architecture.
His research into colour and culture led to a TEDx talk, and his work has been recognised across branding, interiors and landscape. In 2022, he founded New Dot Lab in South Yarra and the furniture brand Artspire Home, and he continues to shape lifestyle brands across Australia and Asia.
Yetta Lee
Co-founder, Director / Creative Director of China & Hong Kong Office
Yetta co-founded iDDC. with Jon in Guangzhou in 2015 and leads the studio's creative direction across Guangzhou and Hong Kong. Brand creation is her root. For over a decade, she has turned local culture into modern design, reimagining heritage food, retail and lifestyle concepts as brands that feel both rooted and new.
Her work doesn't stop at the logo. Yetta carries every identity into the physical world, branding storefronts and retail spaces so that customers experience the brand the moment they walk in. Today she serves as creative director for multiple brands, guiding their identity, spaces and storytelling as they grow.
Her award-winning work blends visual storytelling, brand strategy and cultural insight, and several of her projects have been featured by Behance.
Beyond the studio, Yetta founded GreenOasis, a plant brand that brings a touch of nature into everyday life.
Fezzy Chan
Creative Director of China & UK
Fezzy joined iDDC. in 2016 after graduating from the University of Leeds, and now leads creative direction across our China and UK teams. With a decade of experience in brand design and marketing strategy, Fezzy brings a rare ability to move between cultures, crafting brands that speak clearly to audiences in both East and West.
Fezzy's expertise spans brand positioning, visual storytelling and art direction, from complete brand systems and visual identities to integrated campaigns. Fezzy has also led creative work as Design Director at Songart Shenzhen and Art Director at gaga (Shenzhen), and has delivered work for major corporations including China Resources.
Thomas Feng
Lead Architect, iDDC. Melbourne
Registered Architect (ARBV)
Thomas is a Melbourne-based registered architect with the Architects Registration Board of Victoria and a graduate of RMIT University. He leads iDDC.'s architecture team, bringing creative vision, sustainable design thinking and technical precision to projects that balance innovation with real-world results.
His experience spans Australia and Canada, from high-end bespoke homes, townhouses and multi-residential developments in Melbourne to commercial architecture projects across Canada. He also brings specialist experience in NDIS housing, childcare centres, commercial interiors and modular housing strategy.
For developers and homeowners alike, Thomas turns brand vision into buildings that work: beautifully designed, carefully documented and ready to build.
Team
Jose K.
Jozo Z.
Yue W.
Graphic
Photographer
Offices
1/335 St Kilda Rd, St Kilda VIC 3182, Melbourne, VIC, Australia.
Initialddc@outlook.com
+61 410 660 925
Shek Mun, Sha Tin, New Territories, Hong Kong.
香港，新界，沙田區，石門。
Initialddc@outlook.com
103/66 Huakang St, Tianhedong Rd, Tianhe District, Canton(Guangzhou), China.
廣州，天河區，天河東路，華康街 66 號。
Initialddc@outlook.com
+86 1371 2182 701
Experiments
這是一場社會實驗。在多元的華人社會中，文化差異時而引發摩擦。我們建立這座詞典，旨在透過文字跨越隔閡。望不同的華人文化能被客觀理解、成熟尊重，並相互欣賞。
An iDDC social experiment. Within diverse Chinese communities, cultural nuances can sometimes spark friction rather than mature mutual acceptance. We created this lexicon to bridge that divide. Through language, we hope to foster deep understanding, mature respect, and an appreciation for our cultural diversity.
Ready for a Mind-blowing Design?